Unit 8 - Lesson 2

Drag and drop to complete the sentences.

1. Teachers may use 1.1 to create interactive lessons for students.

2. He started a 1.2 to share stories about technology and innovation.

3. Journalists work in different types of 1.3 like TV, newspapers, and radio.

4. She spoke confidently to the large 1.4 at the conference.

Complete the sentence by changing the form of the word in capitals.

This app provides workout programs based on your own fitness level. (PERSONAL)

Complete the sentence by changing the form of the word in capitals.

The company won an award for its in renewable energy. (INNOVATE)

Complete the sentence by changing the form of the word in capitals.

They work with designers to create their products. (PROFESSION)

There is a high _____ for skilled workers in the technology industry.

Students should explore different _____ before choosing a career.

The TV _____ organized the schedule for the live broadcast.

Lucy and Mary hope _____ their favorite singer at the concert.

My parents are planning _____ my brother to the toy kingdom this weekend.

The management board decided _____ him from the list of potential interviewees.

Rearrange the words in a correct order to make a complete sentence (kéo từng từ/cụm từ về vị trí đúng để tạo thành câu hoàn chỉnh).

Rearrange the words in a correct order to make a complete sentence (kéo từng từ/cụm từ về vị trí đúng để tạo thành câu hoàn chỉnh).

Rearrange the words in a correct order to make a complete sentence (kéo từng từ/cụm từ về vị trí đúng để tạo thành câu hoàn chỉnh).

Choose the underlined part that needs correction.

He plans becoming a surgeon because he wants to help sick people and make a difference in their lives.

Choose the underlined part that needs correction.

I decided changing my job because my boss makes me work overtime.

Complete the sentences using the verbs in the box. Give the correct form of the verb using the present simple tense.

1. She 17.1 as a graphic designer for an international company.

2. I 17.2 more money for a vacation this summer.

3. She 17.3 feedback on her report soon.

4. The company 17.4 more staff in the coming months.

5. He 17.5 his English skills before traveling abroad.

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Read the following passage and choose the correct answer to each of the questions.

In the coming years, personalized content will transform how we experience movies, shows, and digital media. 

The key to this change lies in data collection. Special systems will track exactly what people watch and note which scenes they enjoy and which they skip. Producers will use this information to understand audience preferences at an individual level. For example, action fans might see longer fight scenes in their version of a movie, while romance lovers get extended emotional moments.

New artificial intelligence tools will help create these customized experiences. Computers will analyze viewing patterns to predict what content will keep audiences engaged. Some shows might even offer multiple story paths, letting viewers choose different endings. 

This shift creates exciting new career opportunities. Data experts will be needed to interpret audience information and identify trends. Content designers will develop flexible story structures that can adapt to different preferences. Technical specialists will build the systems that deliver the right version to each viewer.

Early experiments show promising results. Some streaming services already using personalization report viewers watching 30% longer and giving higher ratings. By putting the viewer's preferences at the center, media companies can create more satisfying experiences while opening doors to innovative forms of storytelling. 

Customized viewing experiences are based on what people like and skip.

Future movies may adjust content length based on genre preferences.

Some television programs may allow the audience to decide how the story concludes.

Technical specialists will interpret audience information and identify trends.

Early use of personalization has shown little effect on how long people watch.

Choose the correct answers in the box to complete the conversation. Write only the letter A-E in each blank.

A: Hello, everyone. Welcome to our podcast. I’m Sarah.

B: And I’m Mike. Today, we will talk about the future of jobs in entertainment and media. The first question is: “Will traditional media jobs like TV hosts still exist?”

A: I believe they will, but in a very different form. 23.1 They’ll need to be more flexible and tech-savvy to adapt to digital platforms.

B: Will new technologies change the entertainment industry?

A: 23.2 Virtual reality, augmented reality, and artificial intelligence will open new ways of storytelling. 23.3 That means new jobs will appear, like VR experience designers or AI content editors.

B: 23.4

A: I think people might work as interactive game writers, hologram performers, or even digital avatar managers.