Read the following passage and choose the correct answer to each of the following questions.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
What does the passage mainly discuss?
The word "this" in paragraph 1 refers to ______.
It can be inferred from paragraph 2 that advertisers must ______.
According to paragraph 2, market research includes ______.
The words "a bearing" in paragraph 2 is closest in meaning to _____.
The author implies that the advertising industry requires ______.
According to the passage, most advertising used to be directed at ______.
The phrase "in a new light" in paragraph 5 is closest in meaning to ______.
If I ______ you were in hospital, I'd have visited you.
Choose the correct answer.
Did you have a busy day at the shop? If you did, you ____ rushed off your feet without me there.
Choose the correct answer.
I expected ______ to the party but I wasn’t.
Choose the correct answer.
The authorities refused to _________ their responsibility for the disaster and said it was only an act of God.
Rising temperatures are said to be ________ the habitats and feeding patterns of penguins.
Choose the correct answer.
Paul is a very _______ character, he is never relaxed with strangers.
In Physics class, we are told that resistance wire can be found in an electrical _____ such as a heater or an oven.
No one on the plane was alive in the accident last night, _______ ?
Choose the correct answer.
It's not difficult to recognize the ____ contrast between the lives of the poorest and the richest members of society.
Choose the correct answer.
Anne was not ________ to think that the test was too difficult.
_____ I'd like to help you out, I'm afraid I just haven't got any spare money at the moment.
The human _________ system is a series of organs responsible for taking in oxygen and expelling carbon dioxide.
I’m afraid we got our _______crossed – I thought my husband would be picking up the children and he thought I was doing it.
_____, modeling is actually a hard job.
Choose the word that is OPPOSITE in meaning to the underlined part.
Her imagination was kindled by the exciting stories her grandmother told her.
Choose the word(s) which is OPPOSITE in meaning to the underlined part.
They're organizing a campaign to draw people's attention to the environmentally harmful effects of using their cars.
Choose the word(s) that is CLOSEST in meaning to the underlined part.
You have to be on your toes if you want to beat her.
Choose the word that is CLOSEST in meaning to the underlined part.
The place has rapidly evolved from a small fishing community into a thriving tourist resort.
Choose the word whose underlined part is pronounced differently from the others.
discuss
mission
message
successful
Choose the word whose underlined part differs from the other three in pronunciation.
buses
charges
lorries
bushes
Choose the word that differs from the other three in the position of primary stress.
Choose the word that differs from the other three in the position of primary stress.
Choose the most suitable response.
Ha: “Is tourism something that only rich people can take part in?”
Bich: “ __________”
Two roommates are having coffee.
Jimmy: "Do you want to come to the party on Saturday?"
Steve: "_____"
Read the following passage and choose the correct word or phrase that best fits each of the blanks.
Bowling for Columbine is a film, produced and narrated by Michael Moore. It explores the main causes for the Columbine High School massacre killed 12 students and one teacher on April 20, 1999. Moore focuses on the background and environment in which the shooting took place, as well as common opinions on why violence is so widespread in America. The film won numerous awards including the Academy Award for the best documentary.
The film’s title refers to what the students responsible for the Columbine shooting – Eric Harris and Dylan Klebold – did on the day they the attacks. Bowling for Columbine starts off with Moore’s visit to a bank in Michigan where he gets a rifle in return for opening up a bank account. The Michigan Militia are shown and interviewed at shooting practice, where they maintain the belief, that only they themselves can protect themselves and their families from danger.
The documentary also highlights the production of weapons of mass destruction that are in wars and conflicts around the world.
Michael Moore’s documentary is aggressive and highly provocative, the reviews were overwhelmingly positive. Critics praised Moore for his insights on the culture of violence in America.
Choose the underlined part that needs correction.
Traditionally, the flag is risen in the morning and taken down at night.
Choose the underlined part that needs correction.
Anyone reproducing copyrighted works without permission of the holders of the copyrights are breaking the law.
Choose the underlined part that needs correction.
Regardless of your teaching method, the objective of any conversation class should be for the students to practise speaking words.
Read the following passage and choose the correct answer to each of the questions underneath.
There are a lot of myths about the human brain. We are going to tell you a little about these myths, and we are also going to give you the truth.
One of the biggest myths is that we only use 10 percent of our brains. The next part of that myth is that if we can learn to use the rest of our brains, then we will be much smarter. People say this all the time, but it is absolutely not true. The truth is that although we don’t know everything about the human brain, we know that each part of it has an important function. Modern scientists call the “10 percent myth” ridiculous.
The other most popular myth is about being “right-brained” or “left-brained”. According to this myth, people who use the right side of their brains tend to be more artistic and creative. People who use the left side of their brains tend to be better at maths and science. This myth is as popular as the 10 percent myth, and it is also wrong. In 2013, a study at an American university examined the right brain and left brain myth. According to the study, we use both sides of our brains equally.
It is true that we use different parts of our brains for different things: We use our left side for language more, and our right side when we need to pay attention. But there is no evidence that creative people use the right side more, or that scientific people use the left side more.
We have talked about myths, so let’s look at a few interesting facts about the brain. First of all, the brain feels no pain. Second, about 75 percent of the brain is made of water. It is also the fattest organ in your body. Another interesting fact about the brain is that around the time you turn 18 years old, it stops growing.
This article is mainly about _______.
The word "this" in paragraph 2 refers to ________.
The word "ridiculous" in paragraph 2 is closest in meaning to ________.
What did the study at the American university say?
Which of the following is NOT true about the human brain?
Choose the sentence that best combines this pair of sentences.
The minister finished his tour of inspection. He made his pronouncement.
Choose the sentence that best combines each pair of sentences.
They have lived near a chemical plant for many years. Some villagers have now developed cancer.
Choose the sentence that is closest in meaning to this sentence.
They cancelled all the sporting events because of the heavy rain.
Choose the sentence that is closest in meaning to this sentence.
Steve said to Mike, “Don’t touch the electric wires. It might be deadly.”
Choose the sentence that is closest in meaning to this sentence.
People say that Mr. Goldman gave nearly a million pounds to charity last year.